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Honda Builds Three New VTEC Engines

Innovation is always in motion with Honda. That's true with the models in our Shelburne, VT showroom as new technology and features are added to vehicles. Today, we're going to discuss some of the new options that can be found under the hood, as the automaker introduced three new VTEC power plants.

So, what is VTEC exactly? Well, like all Honda engines, it is efficient and reliable. In this case, it uses variable…

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1,000-Horsepower Honda Odyssey on Display at SEMA

Here on our blog, we've discussed the many ways the Honda Odyssey is quite the ride, even if people most associate it with being a family vehicle. It has loads of features, plenty of room, and comfort, and now Bisimoto, an aftermarket group decided to add performance to the mix. A whole lot of performance.

At the SEMA Show in Las Vegas, Bisimoto and Honda shared a true "Power-Van" which is capable of exactly…

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Honda Marketing Paying Off

To go along with the bold new 2014 Honda models arriving on the Vermont Honda showroom at The Automaster Honda, and at Honda showrooms across the country, American Honda Motor Co., Inc. has been taking bold new steps in the company's marketing strategies and the risks have started to reap very positive rewards.

Traditional Honda marketing focused on facets of the brand that many already know and love, including long-last build quality, on-road reliability…

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